![]() ![]() If you have a flatbed, place it face-down. If you don’t have a flatbed scanner, skip the next step.Ħ) – Take another sheet of computer paper and place it under your logo, to prevent any shadowing when scanning.ħ) – Place the logo in the scanner. When done, go over the color areas again with the colored pencils. Flip the paper over.ĥ) – Using ONLY colored pencils (erasable works best), color in the areas that need color. On this side, you will notice that the shaded regions have bled through.Ĥ) – Re-color those shaded regions on this side, to give the logo an even shade. If you have no large shaded regions, skip the next step.ģ) – Flip the paper over. It goes something like this:ġ) – On a piece of notebook paper, make a rough sketch of your logo.Ģ) – On a white sheet of computer paper, use a fine-point black permanent marker to re-draw your logo on one side. They offer up a slew of suggestions, encapsulated by the proverbial how-to list, describing in somewhat simplistic terms, how you can design your own logo. On a popular ‘how do I do this or that’ themed website, there’s a section on graphic design which leads, naturally enough, to do-it-yourself logo design. And using a template is NOT the way any professional should want to brand his/her company Getting your hands dirty and jumping in In fact, ALL of these DIY logo design ’solutions’ – including the shiny web based Flash logo generation websites – are nothing more than template logos and clip art with pretty packaging. This software likes to advertise as “no design skill needed.” That shouldn’t come as a surprise – there’s very little design taking place, skilled or not. You can also say hello to reproduction hell – most of these templates are in pixel based format so they require four color reproduction, cannot be resized for larger applications and are impractical for most applications other than the web. And because hundreds of people are using the very same templates, you can forget about unique. You see, you never own the icons supplied – the company that sells you the software does. The templates cannot be protected by copyright, or more importantly, a logo trademark. Sounds like a great idea, but on further inspection not so much. At best it can be called clip-art composition software (and that’s being rather charitable.) The premise is that you can pull a few (badly) pre-designed ‘ template logos‘ together, add some (usually awful) text and ‘viola’ – a logo. What’s the difference? This advertised “logo design software” is not actually “design” anything software. Cost me a lot more than thirty smackers, let me tell ya. I have what could be called logo design software – it’s known as Adobe Illustrator. Recently I received this notice via SPAM e-mail. ![]() The decision on whether saving a few bucks outweighs the caveats is a decision only you can make. As this website is supposed to be dedicated to developing the “Very Best Logo” possible, we have to ask ourselves is that benchmark possible using them? Alas, that would be the ‘no’ part. Sure, you might be able to cobble together a fairly serviceable logo using one of the following DIY methods and save a few bucks into the bargain. There’s tons of do-it-yourself software (only $30!) and loads of so-called do-it-yourself web sites ($39 with a starbursty claim of “Nooooo Clip Art!”) where you can peruse a series of icons, swishy things and scribbles, slap on your company name, and Bob, as they say, is your Uncle. Designing a brand yourself can’t be that difficult, can it? You may have some some great ideas for a logo. You know the direction you want to take your company, it’s strengths and selling points, as well as what makes your company unique from all others. Like most business owners, you want to take a ‘hands on’ approach to every aspect of your company, and when it comes to developing a logo for your business, who knows the market, audience, and company personality more than you? You’ve cobbled together a successful business from scratch, with little to rely on other than your wits and imagination. Many business owners are the very definition of ‘do it yourselfers’ – probably applies to you as you’re taking time out of your hectic schedule to read this lengthy page. Do It Yourself Logo Design A frank look at DIY branding & logo development options
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